Porter & Sail

Create content for a global travel concierge app that moves people to act

THE OPPORTUNITY

Great marketing strategy requires knowing what great execution looks like. By doing the work, you learn how to read and write a brief that captures the brand, what messages will land with the audience, and how the channel informs the content.

In 2018, Porter & Sail was expanding its travel concierge app to new markets. Its launch brief for Cincinnati: content that was polished and compelling; focusing on real tips, expert write-ups, and vivid photography to inspire discerning guests at top boutique hotels.

Project Lead Rachel Kirkwood Consulting onboarded Integrato to create local restaurant and chef discovery features for hotspots surrounding the 21c Museum Hotel Cincinnati.

The resulting content didn’t just stop the scroll. It drove app users like @jenwhitney_ to visit a featured restaurant—and place an order for legendary doughnuts.

INDUSTRY
B2C TRAVEL

YEAR
2018

SERVICES
CONTENT CREATION

CREDITS
RACHEL KIRKWOOD

“According to @portersail the @sottocincy ricotta doughnuts are a pretty big deal, so naturally I had to check for myself.”

— @jenwhitney_ on Instagram, showing the power of content to drive action

CREATE MOBILE-FRIENDLY CONTENT

Written for design-conscious, well-educated, well-traveled hotel guests:

1 chef profile on Chef Danny Combs of Sotto
4 restaurant profiles, featuring Maplewood Kitchen & Bar, Pleasantry, Please and Sotto

“Light woodgrain tables, earthy pastel dishware from a local ceramist and age-worn brick create a cozy-modern space. The open kitchen sets a welcoming tone in this 30-seat dining room, with a snug bar tucked in back. Snap a selfie inside Bon Appetit’s 2017 Bathroom of the Year, known for its vivid tilework hand-painted by the chef-owner himself.”

— excerpt from Please restaurant profile