Engage discerning travelers using a global travel concierge app with a Cincinnati insider POV
Porter & Sail
INDUSTRY
B2C – TRAVEL
YEAR
2018
SERVICES
CONTENT CREATION
CREDITS
RACHEL KIRKWOOD
THE OPPORTUNITY
Porter & Sail was expanding its mobile travel app to new markets in 2018. To launch in Cincinnati, it needed fresh content. The brief: content that was polished and compelling; focusing on real tips, expert write-ups, and great photography to appeal to discerning guests at top boutique hotels.
In particular, it was looking for eclectic, insider information not found in a conventional destination guide for guests of local boutique hotel, the 21c Museum Hotel Cincinnati.
With a background in restaurant marketing, Integrato was a natural fit to support Rachel Kirkwood Consulting with restaurant features.
Note: Porter & Sail was purchased by online travel company Luxury Escapes in 2021.
CREATE MOBILE-FRIENDLY CONTENT
Written for design-conscious, well-educated, well-traveled hotel guests:
1 chef profile on Chef Danny Combs of Sotto
4 restaurant profiles, featuring Maplewood Kitchen & Bar, Pleasantry, Please and Sotto
“Light woodgrain tables, earthy pastel dishware from a local ceramist and age-worn brick create a cozy-modern space. The open kitchen sets a welcoming tone in this 30-seat dining room, with a snug bar tucked in back. Snap a selfie inside Bon Appetit’s 2017 Bathroom of the Year, known for its vivid tilework hand-painted by the chef-owner himself.”
— excerpt from Please restaurant profile
“According to @portersail the @sottocincy ricotta doughnuts are a pretty big deal, so naturally I had to check for myself.”
— @jenwhitney_
“I was so impressed by each of these write-ups. They're crazy good. You really re-sold me on Cincinnati, even though I loved it already.”
— Rachel Kirkwood, Project Lead & Editor, Rachel Kirkwood Consulting