Historic West Fourth

Announce a district’s new brand identity through a community-centric PR plan

West Fourth Street was one of Cincinnati’s first turn-of-the-century downtown streetscapes. In 2019, with more than $400 million in planned redevelopment, the district was ready to reveal the story and brand identity for its next chapter.

In summer 2019, The Loring Group wanted to announce how its investment in redeveloping West Fourth Street in downtown Cincinnati was supporting a rebirth in the district. With lead agency BS LLC focused on branding and neighborhood relationship-building, it sought a partner to help with PR to 1) educate about the projects that would revitalize the district’s properties and community, and 2) inspire locals, businesses, and travelers with Historic West Fourth’s past, present, and future as a downtown destination.

Project Scope

PR strategy with key messages, launch event recommendations and targeted news angles
PR outreach and supporting materials, including media advisory, press release and beat-specific pitches
Onsite PR management at the Historic West Fourth event to launch the brand and announce four new district tenants

Integrato’s Approach

Pitch Customizable Stories. Empower Cincinnati newsmakers with multiple ideas, from economic redevelopment to destination tourism to community, so they could tell the story that engaged their readers/viewers most.
Lean into Branding + Marketing. From the intentional choice to hold the Historic West Fourth reveal on the 4th of October, to collaboration on the event run of show and meetings with district tenants, a holistic team effort ensured each touchpoint reinforced the district’s story.
Think Visually. By sending an electronic press kit with renderings, logos, and images immediately following the event, it was easy for news media to consistently share the new brand identity.