Claire Guappone, founder

In 10 years working in digital/PR/media agencies and corporate marketing departments, I kept seeing the same scenario play out—siloed marketing thinking causing internal overwork and customer confusion. Each channel planned on its own, from website to email, PR and beyond.

But it doesn’t have to be this way.

In 2017, I made the leap to independent consulting so I could help clients connect their marketing channels to increase their impact. Goodbye email promos that don’t have a website landing page, or one-time use content that could have been repurposed.

Instead, I deliver actionable marketing strategies that identify the unique and complementary roles each channel plays in reaching a client’s business goals. The result: marketing that is more aligned, more effortless and more effective.

Specialties:

• Marketing Communications Strategy

• Integrated Marketing Campaigns

• Content Strategy and Development

• Digital Marketing

Reach out if you would like to talk about integrated marketing's potential.