RESLV
Boost brand awareness and positioning with a strategic website refresh
With more than 30% mobile site traffic, RESLV needed a clear content strategy and updated navigation to reach its growth goals.
In summer 2019, with decades of experience as freelancers turned video agency, RESLV was ready to take their digital presence to the next level. Their website goals focused on: 1) driving brand awareness and 2) increased understanding of the breadth of content creation and storytelling services they offered.
Project Scope
Website strategy, then applied to site map, navigation and page structure
Copy editing to reflect brand uniqueness
Light SEO optimization
Integrato’s Approach
Streamline navigation. Update the site’s dual navigation (top navigation and hamburger) into one, intuitive navigation system.
Prioritize key pages. Reorder navigation to focus on the most important pages for prospective clients, first.
Make it easy to understand RESLV’s value. Structure the project portfolio by industry, type of video and video technique so clients can quickly find an example that matches their needs. Plus, consistently reinforce RESLV’s unique POV on each page of the site.
“Trusting someone with your website content is a stressful endeavor. When we found Claire (Integrato), she immediately put us at ease. During this entire process, she was the calming force to push us along. I can’t think of a more professional and trustworthy partner.”
—Scott Thompson, Founder, RESLV
The Results: Clarified Story with Increased Google Search Visibility
#6
video production strategy cincinnati (previously not ranked in top 100)
#7
social media video company cincinnati (previously not ranked in top 100)
#8/#9
cincinnati video agency (previously ranked #37)
#18
cincinnati video production (previously not ranked in top 100)
Continued Evolution: 2021 Project Scope
Two years and midway through a global pandemic later, RESLV’s competitors had adjusted their digital strategies and RESLV had evolved its services. So we teamed up once more for a digital strategy and website refresh to help the agency stand out in a crowded landscape. Work spanned:
Digital strategy audit to identify updated competitive positioning
Implementing positioning strategy and priority keywords through site map, navigation and page name updates
New copy for the homepage, Video Content page and Video Strategy page to directly speak to the problems RESLV solves for clients