RESLV
Boost brand awareness and clarify positioning with website refreshes for a video agency
INDUSTRY
PROFESSIONAL SERVICES
YEARS
2019, 2021
SERVICES
WEBSITE STRATEGY
CONTENT MARKETING
THE OPPORTUNITY
In 2019, with decades of experience as freelancers turned video agency, RESLV was ready to take its digital presence to the next level. To grow its client base, the agency was focused on driving brand awareness and improving understanding of the breadth of content creation and storytelling services it offered.
When the pandemic shook up the competitive landscape in 2021, RESLV returned for a refresh that connected clients’ most urgent problems to the agency’s new solutions.
CREATE FOCUS THROUGH STRATEGY
A site audit dove into analytics (user behavior, content and technical performance), then informed the execution phase. With more than 30% mobile traffic, RESLV needed to update its desktop-first design with clearer organization, copyediting to reflect brand uniqueness, and targeted keywords for SEO.
01
Streamline Navigation.
Merge top navigation and hamburger into one, intuitive navigation system.
02
Prioritize Key Pages.
Reorder site map, navigation and page content to present the most important information first.
03
Clarify Value to Prospects.
Reinforce unique POV on each page. Add portfolio filters and site keywords based on common prospect criteria.
BEFORE – DUAL NAVIGATION
AFTER – STREAMLINED NAVIGATION
BEFORE – DUAL NAVIGATION
AFTER – STREAMLINED NAVIGATION
INCREASE GOOGLE SEARCH VISIBILITY
#6
video production
strategy cincinnati
(previously not in top 100)
#7
social media video
company cincinnati
(previously not in top 100)
#8
cincinnati video agency
(previously ranked #37)
#18
cincinnati video production
(previously not in top 100)
REFRESH THE STRATEGY
Two years and midway through a global pandemic later, RESLV’s competitors had adjusted their digital strategies and RESLV had evolved its services. So we teamed up once more in 2021 for a strategic website refresh to help the agency stand out in a crowded landscape. Work spanned:
Digital strategy audit to identify updated competitive positioning
Implementing positioning strategy and priority keywords through site map, navigation and page name updates
New copy for the homepage, Video Content page and Video Strategy page to directly speak to the problems RESLV solves for clients
“Trusting someone with your website content is a stressful endeavor. When we found Claire (Integrato), she immediately put us at ease. During this entire process, she was the calming force to push us along. I can’t think of a more professional and trustworthy partner.”
— Scott Thompson, Founder, RESLV