RESLV
Boost brand awareness and clarify positioning with website refreshes for a video agency
INDUSTRY
PROFESSIONAL SERVICES
YEARS
2019, 2021
SERVICES
WEBSITE STRATEGY
BRAND POSITIONING
CONTENT STRATEGY
CONTENT CREATION
THE OPPORTUNITY
In 2019, RESLV realized it had far outgrown its freelance roots. It needed an updated digital presence that reflected the agency’s proven expertise and positioned it for the future. To grow its client base, RESLV hired Integrato for a website strategy that would increase brand awareness and improve prospects’ understanding of the breadth of services it offered.
When the Covid-19 pandemic shook up the competitive landscape in 2021, RESLV returned to Integrato for a positioning refresh that connected clients’ most urgent problems to the agency’s new solutions.
CREATE FOCUS THROUGH STRATEGY
A site audit dove into analytics (user behavior, content and technical performance), then informed the execution phase. With more than 30% mobile traffic, it was critical for RESLV to update its desktop-first design with clearer organization, copyediting to reflect brand uniqueness, and targeted keywords for SEO.
01
Streamline Navigation.
Merged top navigation and hamburger into one, intuitive navigation system.
02
Prioritize Key Pages.
Reordered site map, navigation and page content to present the most important information first.
03
Clarify Value to Prospects.
Reinforced unique POV on each page, and added portfolio filters and site keywords based on common prospect criteria.
BEFORE – DUAL NAVIGATION
AFTER – STREAMLINED NAVIGATION
BEFORE – DUAL NAVIGATION
AFTER – STREAMLINED NAVIGATION
INCREASE GOOGLE SEARCH VISIBILITY (2019)
#6
video production
strategy cincinnati
(previously not in top 100)
#7
social media video
company cincinnati
(previously not in top 100)
#8
cincinnati video agency
(previously ranked #37)
#18
cincinnati video production
(previously not in top 100)
REFRESH THE STRATEGY (2021)
Two years and midway through a global pandemic later, RESLV’s competitors had adjusted their digital strategies and RESLV had evolved its services. So Integrato returned in 2021 for a strategic website refresh to help the agency stand out in a crowded landscape. Work spanned:
Digital strategy audit to identify updated competitive positioning
Implementing positioning strategy and priority keywords through site map, navigation and page name updates
New copy for the homepage, Video Content page and Video Strategy page that directly stated the problems RESLV solves for clients
“Trusting someone with your website content is a stressful endeavor. When we found Claire (Integrato), she immediately put us at ease. During this entire process, she was the calming force to push us along. I can’t think of a more professional and trustworthy partner.”
— Scott Thompson, Founder, RESLV